Aron Van Pelt

Senior Vice President of Finance

Joined VBA: 2021

Professional History

Aron joined VBA as the Vice President of Finance in May of 2021 and was promoted to Senior Vice President of Finance in January of 2024. Aron is analytical and strategic by nature and his expertise will guide VBA through continued growth. He brings over 14 years of diverse finance experience and has led teams at software as a service (SaaS), professional services and manufacturing organizations. Aron’s vision for the finance organization is to leverage technology to drive efficiency, automation and enable scalable growth.

Prior to joining VBA, Aron was a Director of Finance at Concurrency where he was responsible for the finance, payroll and benefits functions. He led the implementation of NetSuite and the enhancements of other back-office systems to enable improved and timely analytics and insights.

Aron earned his BA in Accounting and his MBA from the University of Wisconsin-Milwaukee. Aron is an active CPA and is a member of the Wisconsin Institute of Certified Public Accountants.

Personal History

Outside of work, Aron is a family man. He is involved with his kids’ academics and their extracurricular activities including soccer, ballet and swimming. Aron is also a DIY enthusiast around the house and takes on several home and yard projects in his spare time. He is passionate about sports and loves to watch the NFL and NCAA basketball.