Rachel Lanser

Chief Client Officer

Joined VBA: 2003

Professional History

After joining KeyLink Solutions in 2003 as a Customer Service Representative, Rachel worked in various roles within the TPA and was promoted to Operations Manager in 2007. The TPA business was sold in 2009 to focus solely on VBASoftware. At that time, Rachel worked closely with Rich Pierce to rearchitect VBASoftware as a cloud-based solution that focused heavily on configuration options rather than custom development requirements.

With her entrepreneurial spirit and refusal to fail, Rachel supported numerous client implementations and trained new team members as the organization grew. In 2020, she was promoted to Chief Client Officer, responsible for overseeing our Client Experience Team and ensuring our clients receive the highest level of service in both their onboarding and ongoing service needs. Rachel strives to build teams that share the same spirit and determination that she has exhibited throughout her career.

Rachel has a passion for solving problems. She can hear the details of a problem and immediately begin to form paths for resolution or best practices. She prides herself on her ability to connect with others authentically and with honest intent. As a seeker of continuous improvement, Rachel looks for opportunities to positively impact our clients and further develop the talented group of VBA employees whom she works with on a daily basis.

Personal History

Rachel adores her family and friends and spends as much time with them as possible outside of work. She seeks opportunities to pull everyone together whether it be for weekend breakfasts, holiday meals or a ride in the car to talk and sing along to whatever song fits the mood. When asked, she’ll tell you she is most proud of the life she has created with her husband Ryan and their children, Mason and Madison. Their life has been guided by faith and assurance that we are passengers on a ride we did not design, and we’re just blessed to live it.