VBA’s 5th Annual
Connect and Engage User Conference
Join us in person on August 19-20, 2025, at The Trade Hotel in Milwaukee, WI, for two days of exclusive product updates, expert-led training, and invaluable networking with industry leaders, VBA experts, and peers.
Milwaukee
@ THE TRADE HOTEL
Agenda
18
August
5:30pm - 7:30pm:
Registration/Cocktails
19
August
7:30am - 8:30am:
Breakfast
8:30am - 4:30pm:
Sessions
5:30pm - 8:00pm:
Cocktails/Dinner
20
August
7:30am - 8:30am:
Breakfast
8:30am - 12:00pm:
Sessions
12:00pm - 1:00pm:
Lunch/Depart
This exciting two-day event will feature
everything from product updates to learning lab sessions and a sneak peek at our 2026 technology roadmap. You’ll also be able to connect with other VBA clients and learn how they’re using our solutions while sharing best practices.
Stay at The Trade Hotel
Book your hotel room at The Trade Hotel in Milwaukee, WI.
What would you like to see this year?
If there are specific topics that you would like to see covered at this year’s event, let us know!
If you have questions, please contact your VBA Account Executive.
Downtown Milwaukee Destinations
Deer District
Developed on 30 acres of land that formerly was home to the Park East Freeway, Deer District is more than Milwaukee’s premiere location for sports and entertainment, it is Milwaukee’s newest neighborhood – a neighborhood built for Milwaukee to live, work AND play.
Milwaukee Public Market
Milwaukee’s most unique downtown food destination is home to a wide variety of artisan products, freshly prepared cuisines and independent merchants who are creating delicious dishes each day.
Milwaukee Art Museum
One of the largest art museums in the country, it is home to over 30,000 pieces and internationally regarded exhibitions.