Georgeann Seuffert

Managing Director

Joined VBA: 2021

Professional History

Georgeann joined VBA in April 2021 as a Senior Sales Executive and was promoted to Managing Director in 2024. In this role, she is responsible for engaging and educating healthcare payers about VBA’s suite of solutions and demonstrating how they can gain a competitive edge while achieving their key business objectives.

Prior to joining VBA, Georgeann was the Vice President of Sales and Marketing at Planwatch, a healthcare analytics company, where she focused on developing short and long-term sales strategies to gain market share and uncovering new sales opportunities for prospective and current clients, which nurtured growth for a multi-million-dollar company. She also researched industry trends to better understand customer needs and provide insights for product development.

Georgeann has many years of experience working with TPAs, health plans, brokers, stop loss carriers and PPO vendors, which helps her to understand the unique needs and goals of her clients. She is also a licensed agent for accident, life and health insurance.

Personal Interests

In her free time, Georgeann enjoys golf, traveling with her husband and spending family time with her adult daughter. On the weekends, she loves cooking and preparing meals to share with family and friends. She also volunteers and cooks for her local American Legion Post 703 in Ohio.