Joe Richlen

Chief Revenue Officer

Joined VBA: 2024

Professional History

Joe joined VBA in 2024 as the Chief Revenue Officer. He is responsible for demonstrating the value proposition of VBA solutions in the market and achieving the company’s strategic growth objectives. He oversees the sales, marketing and account management functions.

Joe brings over 20 years of experience in sales leadership to this role. Prior to joining VBA, he served as the Vice President of Sales for ONE, a financial technology company. He also led the sales division at Mineral, formerly ThinkHR, where he played a pivotal role in turning around the company’s financial trajectory and growing it eightfold. Joe was also a national sales consultant at Wisconsin-based Zywave during the company’s rapid growth phase.

Through his leadership, Joe has helped technology companies grow revenue, drive sales and foster team collaboration. He has also led significant strategic transformations and rebranding initiatives.

Joe earned a bachelor’s degree in psychology from the University of Wisconsin – Milwaukee.

Personal History

Outside of work, Joe enjoys hiking and watching movies with his pugs. He is constantly in search of the perfect slice of pizza.