Kelly Wiza

Senior Vice President, Product Experience

Joined VBA: 2023


Professional History

Kelly joined VBA in October of 2023 as the Senior Vice President of Product Experience. In this role, she is responsible for overseeing the strategy, planning and development of VBA’s solutions from initial concept through launch and beyond. She works closely with the development, operations, sales and marketing teams to ensure a cohesive product strategy.

Prior to joining VBA, Kelly was the Senior Director of Product Operations at Applied Systems, Inc. In that role, she oversaw the development and ongoing management of product-related processes and tools in an effort to develop better cross-functional organizational alignment with the go-to-market teams and achieve the company’s strategic goals.

Kelly brings over 20 years of experience across a variety of operational functions in organizations that support the healthcare and insurance industries, including provider network management, software product management, implementation and design.

Kelly earned a bachelor’s degree in communication from St. Norbert College and a master’s degree in health care services from Cardinal Stritch University. She is also Pragmatic Marketing certified.

Personal Interests

In her free time, Kelly enjoys spending time with her husband and three daughters. She can often be found in the cheering section at her youngest daughter’s volleyball games. Kelly likes to travel and Door County, Wisconsin is one of her favorite places to visit.