Rachel Cell

Director of Client Solutions

Joined VBA: 2021

Professional History

Rachel joined VBA in November 2021 as a Solution Consultant. She was promoted to Manager of Business Services – Solutions in 2022 and was promoted to Director of Client Solutions in May 2023. She is responsible for ensuring our clients have a positive experience from implementation through ongoing support. The Solution Consultants and Customer Support teams report to Rachel.

Her career spans over 20 years in third-party administration. Prior to joining VBA, she was the Vice President of Technical Operations at Benefit Management, LLC. In that position, Rachel led the information technology and operations support teams with a focus on implementing new business while also streamlining processes to maximize business efficiency and profitability.

Personal History

Outside of work, Rachel spends her time with her husband, son, daughter, dog and many roaming farm cats. She enjoys cheering her kids on in sports, watching reality TV shows, and improving her talent of juggling.