Rachel Cell

Manager of Client Experience Solutions

Joined VBA: 2021

Professional History

Rachel joined VBA in 2021 as the Manager of Client Experience. In her role, she leads a team of solution consultants who help our clients maximize the effectiveness of their VBA solutions.

Her career spans over 20 years in third-party administration. Prior to joining VBA, she was the Vice President of Technical Operations at Benefit Management, LLC. In that position, Rachel led the information technology and operations support teams with a focus on implementing new business while also streamlining processes to maximize business efficiency and profitability.

Personal History

Outside of work, Rachel spends her time with her husband, son, daughter, dog and many roaming farm cats. She enjoys cheering her kids on in sports, watching reality TV shows, and improving her talent of juggling.